MODERATION VARIABLES FOR STOCK RETURNS, TRADING ACTIVITY, AND FINANCIAL PERFORMANCE

The purpose of this study is to determine the financial performance that influences transaction volume activity and stock returns as moderation in retail. data used by researchers secondary form annual accounts retail companies listed on Indonesian Stock Exchange. This survey method, which targets 21 trading companies, uses multiple regression analysis methods. two dependent variables have a negative impact TVA are not significant, but intervening do affect large impact. Together or concurrently, they had no positive insignificant TVA, remaining 72.1% were influenced other factors examined together concurrently effect returns. significant effect, whereas 85.9% affected. considered study. combines with give investors more comprehensive understanding their investment decisions achieve capital gains. Practical/political implications (optional): results practical functional for investors, especially when analyzing purchase price selected stocks. selection should be taken into account analysis. When convinced material factor. investor maximizes (capital gains) future.